Our Business
Memorable experiences delivered with unsurpassed client-service and value.
We are the Kingdom’s leading hospitality, and food and beverage provider. With the exclusive rights to the Applebee’s and Ocean Basket brands, we create memorable experiences for our clients through great food and service.
Today, we operate dozens of restaurants throughout the Kingdom. With exciting opportunities on the horizon, we will leverage our relationships with the largest brands to expand throughout the Middle East and North Africa.
“I am excited to grow our portfolio of food and beverage brands throughout MENA – the best is yet to come!”
Omar Mirza
Chief Executive Officer
Milestones & Announcements
2003
First Applebee's opened in JeddaH, Saudi Arabia
2015
First Ocean Basket Opened in Riyadh, Saudi Arabia
2015
Tarfeh received Arabian Business Award
2017
Tarfeeh Opens Applebee's with new look
2017
Tarfeeh opens its seventh Applebee's branch in KSA
2017
Ocean Basket opens in Jazan
2017
Tarfeeh Opens 22nd Applebee's Location in Saudi Arabia
2017
Tarfeeh Opens Seafood Chain Ocean Basket in Red Sea Mall
2017
Applebee’s ‘Dine & Drive’ Winners Announced
2018
Tarfeeh Celebrates 15 Years in KSA with New Applebee's Store Opening
2021
Tarfeeh Aquired by GLD Group