Our Business

Memorable experiences delivered with unsurpassed client-service and value.

We are the Kingdom’s leading hospitality, and food and beverage provider. With the exclusive rights to the Applebee’s and Ocean Basket brands, we create memorable experiences for our clients through great food and service.
Today, we operate dozens of restaurants throughout the Kingdom. With exciting opportunities on the horizon, we will leverage our relationships with the largest brands to expand throughout the Middle East and North Africa.
“I am excited to grow our portfolio of food and beverage brands throughout MENA – the best is yet to come!” 

Omar Mirza

Chief Executive Officer

Milestones & Announcements

2003

First Applebee's opened in JeddaH, Saudi Arabia

2015

First Ocean Basket Opened in Riyadh, Saudi Arabia

2015

Tarfeh received Arabian Business Award

2017

Tarfeeh Opens Applebee's with new look

2017

Tarfeeh opens its seventh Applebee's branch in KSA

2017

Ocean Basket opens in Jazan

2017

Tarfeeh Opens 22nd Applebee's Location in Saudi Arabia

2017

Tarfeeh Opens Seafood Chain Ocean Basket in Red Sea Mall

2017

Applebee’s ‘Dine & Drive’ Winners Announced

2018

Tarfeeh Celebrates 15 Years in KSA with New Applebee's Store Opening

2021

Tarfeeh Aquired by GLD Group

Achieving excellence through committed and responsible leadership, striving for excellence through innovations and team spirit.